An advertising specialty, also known as a promotional product, is any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. In fact, OutFront Creative has more than 750,000 ad specialties available from over 3500 Manufacturers. The advantage advertising specialties have over other media is that they often have a practical use, in addition to being effective advertising and branding tools. Recipients often keep them and the advertiser benefits from repeat exposures.