What is the difference between a logo and branding?

A logo and a brand are in fact two very different things that must work together cohesively. Here is a quick explanation of what a logo is, what a brand is, and how they are different. Think of it this way. A logo all by itself is just a graphic element with a name. Vinyl banner printing is an excellent choice for a kind of promotional material that can be used during any season in a year. So, whether it is summer and the weather is too hot, or is maybe winter and the weather is too cold, vinyl banners are made to withstand all that, while at the same time serving you for many upcoming years. A proper vinyl banner printing will allow you to use this promotional material for seasonal promotions. When they are properly customized, they can be used to attract a lot of new clients.

What is a logo?

A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand's message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand.

What is a brand?

A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence, and the experience any individual has with the business, product or service online, offline, or in person. You brand is the experience people have when they come in contact with you or your business.

Each and every piece of material, whether it is online or offline, should represent your brand, your promise, and your value authentically and consistently. A cohesive marketing strategy and strong, consistent visual branding will not only help you communicate feelings of stability, credibility, and dependability, but they will also help the recipient make an important decision: keep or discard?

Can you help me with my Logo?

Logo Design Services

Notice the original styling of each design, as well as the way each logo has certain elements that makes it "pop" which leads to getting your company noticed!

Can you help me with my "Brand"?

Branding Services

Branding Consulting

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a 'brand' as a 'personality' that is shaped by the perceptions of the audience. Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a 'corporate or personal image'... yes, you too can be a brand!